In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education […]
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Webafrica Collaborates With Local Graffiti Artist
An evolving billboard showcases the endless possibilities of the internet and your imagination Cape Town, September 2018: Was it a bird? Was it a plane? Was it Superman? No, it was none of the above. It was an elephant with a jetpack, also known as Webafrica’s Rocket Ellie. Webafrica, one of South Africa’s leading internet […]
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Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY.Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable, especially […]
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Outdoor Network Unveils Its Rotating Digital LED In Mbombela
All eyes are on Outdoor Network’s latest state-of-the-art rotating digital billboard site, which has just been unveiled along the R40, Madiba Drive in the heart of Mbombela (formerly Nelspruit). The roadside rotating billboard is assured high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also […]
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Primedia Outdoor launches Radio-to-Road synergy in Zambia
In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio […]
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Transit Ads implements Rank campaign for Soweto Gold
Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such it is now available in […]
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Mall Ads brings Playworks Pop Up store to Musgrave Centre
Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks. Strategically situated in the food court area of the high foot traffic mall, Playworks brings Laser Tag and Escape Room fun to […]
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Mall Ads launches Mall TV
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands […]
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Merrell creating word of mouth marketing with the NFB Great Zuurberg Trail Run
Merrell understands how word of mouth marketing is the best form of social media, and it’s this understanding that has driven the brand’s decision to be the support sponsor for the NFB Great Zuurberg Trail Run (GZTRun) for the second year.Wanting to connect with trail enthusiasts, Merrell sees the GZTRun as a key event in […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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