Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which […]
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ROAD research positions OOH, front and centre as the media star
The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape. The new audience data measured 30,633 respondents combining 2015/16 data to allow one of the largest samples in the market; giving accurate, deeper, richer and robust information on mobility overall. Several factors were […]
Continue readingMore TagTrish Guilford gears up for a new role at OMC
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC). For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing […]
Continue readingMore TagTRANSIT.TV celebrates 10 years
Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu […]
Continue readingMore TagThe rise and rise of washroom media
Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and […]
Continue readingMore TagRocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com. […]
Continue readingMore TagProvantage Media Group acquires majority stake in Global Outdoor Systems
Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is […]
Continue readingMore TagCash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The […]
Continue readingMore TagROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according to ROOTS 2016 – the country’s largest quantitative urban survey. ROOTS 2016 research is made available by BMi Research to marketers, brand owners and distributors, including garage forecourt owners, who are looking for strategic insights […]
Continue readingMore TagPrimedia Outdoor harvests their two new food gardens in Gauteng and KZN communities
After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work. The food gardens were established in March and June 2017 respectively, and […]
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