Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus […]
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Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are […]
Continue readingMore TagTransit Ads outlines new taxi branding regulations
Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners […]
Continue readingMore TagPANDORA Jewellery charms golfers with Golf Ads
PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and […]
Continue readingMore TagOutdoor Network growth results in new appointments nationally
Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the […]
Continue readingMore TagReboost Energy Drink gets on the Taxi
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms – taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time […]
Continue readingMore TagAndrew Cooper joins Relativ Media
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field. “I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies and clients alike and I’m looking forward to growing those skills and […]
Continue readingMore TagProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
Continue readingMore TagJacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for […]
Continue readingMore TagGolf Ads proves successful for Carfind.co.za
Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is […]
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