Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]
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Airport ads bolsters Visionet Network with massive O.R. Tambo screen
Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater […]
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Transit ads to roll out digitally enhanced network of ‘Powa Towas’
Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’ […]
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Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile […]
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OMC able to provide accurate performances for digital OOH campaigns
By Trish Guilford, General Manager of the OMC Have you ever wondered what the correct way is to measure the reach of a Digital roadside billboard? Ahh, that’s right – take the reach, if the media owner is one of our members, or the traffic count, if they are not, and divide it by […]
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Global Out Of Home Media Launches Increased Presence in Nigeria
Global Out of Home Media has continued its efforts to strengthen its presence in Nigeria by hosting a launch event in Lagos at the end of 2019 that provided it with the opportunity to engage one-on-one with a host of important clients. The event took place over two days at Club 38, Bamboo Lounge with […]
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Global Out Of Home Media Strengthens Nigeria Offering
Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home […]
Continue readingMore TagThe Key Trends Within the Airport Environment in 2020
Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]
Continue readingMore TagTransformation a business imperative for Provantage Media Group
Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible rating – it became one […]
Continue readingMore TagStandard Bank Unveils ‘Spectacular’ Campaign At O.R. Tambo International
Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen […]
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