Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company. The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]
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Golfers and luxury brands: a match made on the golf course
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals. The golf course is still one of the best and safest places for South Africans to […]
Continue readingMore TagWhy Shoppa Shows induce trial and drive sales
Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but […]
Continue readingMore TagAirport Ads® granted five-year concession at Kruger Mpumalanga International
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space.The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result is […]
Continue readingMore TagTRANSIT.TV unveils new look and feel
TRANSIT.TV™, South Africa’s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional ‘linear’ television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has been very successfully […]
Continue readingMore TagNew heroes brave the 4th Toyota Fortuner 4×4 Challenge
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
Continue readingMore TagAirport Ads Unveils Strategic Rebrand
One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. Airport Ads® […]
Continue readingMore TagPrimedia Outdoor illuminates the streets of Namibia
With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City […]
Continue readingMore TagPrimedia Outdoor unveils its powerful new video wall in Lagos
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, […]
Continue readingMore TagPrimedia Outdoor Celebrates 25 Years of Excellence
Primedia Outdoor, the largest wholly South African owned premier Out-of-Home media provider in Sub-Saharan Africa, is celebrating its 25th Anniversary throughout the month of July and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. Formerly known as Primedia Ad Displays, Primedia Outdoor was […]
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