Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. Allenberg has been involved in the advertising and media industry for the past five years with an extensive […]
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Global Out Of Home Media ‘Goes Green’ With Solar Site In Cameroon
Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance. Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port […]
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Outdoor Network Building Growing National Large Format Digital Presence
With digital at the heart of its development strategy, Outdoor Network has grown its digital national large format network to five highway sites, offering increased value to advertisers and an expanding national footprint, with a focus on key high impact metropolitan highway sites. The 4.5m x 18m large format digital billboards are situated in Gauteng […]
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FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
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Ubiquitous DOOH
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible […]
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Primedia Outdoor Unveils South Africa’s Largest Airport Roadside Digital Billboard
With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. Airport advertising plays a pivotal role […]
Continue readingMore TagPrimedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are […]
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A changing African consumer branding environment
In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus […]
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Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign […]
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Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor was nominated as one of the Top 3 Out-of-Home Media Owners for the Technology and Innovation Award at FEPE International’s 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year’s congress being ‘The Fame Game’. The FEPE International Congress is an essential event […]
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