By: Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that this is where things are going to get interesting. Reminiscing over the years, as […]
Continue readingMore TagCategory: Opinions
Are media agencies limiting growth opportunities?
By Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities for all staff members, especially when you are in the beginning of your career. […]
Continue readingMore Tag
The fine art of giving a sh*t
By Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting to get a steady flow of professional sports on the box – I end […]
Continue readingMore Tag
For the love of convenience
By Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat […]
Continue readingMore Tag
Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility of a celebrity being caught in a scandal and how it will negatively affect […]
Continue readingMore Tag
Global brands question media transparency in Africa: MediaPath opens its doors in SA
In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s […]
Continue readingMore TagAre you ready to pay for the blue bird?
Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything […]
Continue readingMore TagWill Cinemas survive the second wave of Covid-19?
Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line […]
Continue readingMore Tag
2021 agency interns: Put yourself out there!
“Be confident. Be aggressive. Be your authentic self.” That’s the advice from Boomtown’s Human Resources rock star, Sinethemba Mashibini, to the interns working job experience at South Africa’s agencies in 2021. Growing up in Queenstown, a small town in the Eastern Cape, Mashibini never thought he’d work in the industry, let alone at an agency […]
Continue readingMore Tag
How to construct winning activations in a Covid-constrained economy
By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically […]
Continue readingMore Tag