By Claire Herman, Media Operations Lead at The MediaShop In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over 5.1 million people around the world and resulting in almost 331,000 deaths so far (Worldometer, 21 May 2020). Besides Bill Gates and the screenplay writer of Contagion, who […]
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Practical tips for marketing in times like these
By Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one turn to in times like these for advice, especially when there’s a cacophony of […]
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We’re facing a new way of connecting with consumers
By: Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the world at large. This has been exacerbated by the fact that governments around the […]
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A lesson in humanity
By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of […]
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Digital Transformation, then and the Covid-19 now
By: Andrew Dabbs, Digital Media Strategist at The MediaShop They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t change something that not broken” and then came COVID19. The world has spun into absolute shock […]
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There is no risk in being different when nothing is the same
As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs. […]
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By: Sean Sullivan, Associate Media Consultant at The MediaShop An executive coach I eagerly follow, Erik Kruger, penned the term “Lockdown Leadership”. In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key ideas on leading a team through a lockdown which has been introduced in several […]
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Covid-19: Lockdown and quarantine means people are consuming more media
By Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man’s loss is another man’s gain”. According to Nielsen, staying put in our homes can […]
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Local newspapers – your trusted source of information
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community. […]
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Heraut knows the feeling
Editor of the Heraut Heidelberg and Nigel, Yvonne van Coller shares her account of getting local newspapers out during the lockdown. By now we all know the feeling – the Corona virus feeling. When President Cyril Ramaphosa announced the lockdown on the evening of March 23, it shook me. But it was only the following […]
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