Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne Joseph, featured two local ads on her show. It was only a five minute segment, […]
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Getting more plenty from #20plenty!Getting more plenty from #20plenty!
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance – all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and cheer from December, the majority of South Africans are left counting their Rands and cents […]
Continue readingMore TagBuilding bridges in 2020 to succeed together
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance, that over 120 years ago five boroughs (Brooklyn, Queens, Manhattan, The Bronx and Staten Island) […]
Continue readingMore TagThe two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
Continue readingMore TagSocial Media Trends for 2020
Charne O’Haughey, Social Specialist at Reprise Digital South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with our target audiences in 2020, given that there is an already large flock to social […]
Continue readingMore TagOn branded weddings and the point of saturation
Andile Qokweni, Business Unit Manager at The MediaShop On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head, he had very little idea how this proposal would actually change his life in the short […]
Continue readingMore TagWhat is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find […]
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The power of positive sentiment, rugby and great business
Chris Botha, Group Managing Director of Park Advertising: “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell you how many weeks, days minutes and seconds there are left until they go on […]
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The Fourth Industrial Revolution: It’s the end of the world as we know it!
Claire Herman, Media Operations Lead at The MediaShop 4IR… I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic. The first was Richard Mulholland, founder and C-3PO of Missing Link. His topic was “Do we need to fear the Fourth […]
Continue readingMore TagWe need to like you – why client agency relationships matter
Herman Degener, Digital Media Strategist at The MediaShop The other day I was attending the briefing of a highly sought after account. It’s a piece of business which I’m rather passionate about and have had the privilege of working on before. When the CMO was wrapping up his presentation, he said a few things about […]
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