Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or Proteas lose a match? The same can be said for many other areas in which […]
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Amazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has […]
Continue readingMore TagKilling the content plan and other ways to shake up social media marketing
Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
Continue readingMore TagCould A Crisis Be the Best Thing To Happen To A Business?
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to […]
Continue readingMore TagDigital marketing in a third world country
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer […]
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A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. […]
Continue readingMore TagContent must find me
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]
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Advertising can lead the charge on climate change. Here’s how.
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their “worry list”. And Prince William recently asked Sir David Attenborough the ultimate question: “Why has it taken so long for […]
Continue readingMore TagLearning #20 Sponsorship isn’t a freebie; it’s a partnership of a different kind
As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly. Everyone is looking for a helping hand in some way or another, but not everyone understands the resource impact on […]
Continue readingMore TagFuture-proofing a singular Absa brand across diverse African operations
Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and […]
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