by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, Afrika Tikkun will be speaking on purpose-led marketing at the Marketing Achievement Awards and Summit (endorsed by the Marketing Association of South Africa) at Sun City Resort in the North West Province. Under the theme ‘marketing with meaning and purpose’, Afrika Tikkun provides […]
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Ads24’s Food for Thought: Robots vs humans, the future is now
Now in its third year, Ads24’s Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire-up synapses and get industry experts thinking and talking about the forces (economic, political, environmental and technological) shaping the future of business. This year’s event explored the notion of humans vs robots, and […]
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Ubiquitous DOOH
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible […]
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In-store must embrace digital disruption
By Gareth Smith, Digital Insights Partner of in-store advertising innovators Smart Media Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next […]
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Digital business runs off smarter teamwork
Businesses that want to compete in the digital economy have a central goal: to use digital transformation to secure and drive competitive advantage – to achieve this, there must be an obvious connectedness among employees and a clear ability to leverage smarter technology. This is according to Muggie van Staden, MD of leading open source […]
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Fostering Diversity of Thought
Louise Hefer, Business Unit Manager at The MediaShop Do you know what I love most about South Africa other than our resilience? Our diversity. I love how we can have a conversation around bananas and hear five different ways of what to eat it with from five different people. I love how cultural traditions come […]
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Peel away the layers of big data for richer insights
Often considered a buzzword, big data can be described as the vast volume of structured and unstructured data which floods business daily. However, it is not the size of the data collection that counts, but rather what you choose to do with it that counts. So, one could deduce that in-depth analysis of big data […]
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AI won’t lead to better consumer engagement but machine learning will
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence – but did it prepare us for the real world of AI? Unfortunately not… Most people probably still envision AI in the form a robot straight out of The Jetsons if you […]
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Target Group Index research achieves phenomenal year-on-year revenue growth
By Maria Petousis, executive: TGI for Ask Afrika Target Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth, servicing close to 70 top companies, with 12 Johannesburg Stock Exchange-listed companies, 14 multinational companies, eight media owners and eight banking and insurance service providers topping the list. Furthermore, 75% of the top […]
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The dilemma of leadership in the advertising and media industry
Chris Botha, Group Managing Director of Park Advertising Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…) A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What […]
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