By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, […]
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Customer Experience by Design – Connecting the Dots of a simple CX Strategy process
Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than […]
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Digital transformation: it’s easier, and more rewarding, than you think
By Hannes van der Merwe (senior product manager at managed business services provider Itec SA) Digital transformation. It’s one of the buzzwords of our time. But it’s eye-wateringly shocking how few people actually know what it means, let alone apply it in their businesses. Part of the problem with digital transformation is that many business […]
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The impact of corruption on your media rand
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to […]
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CNN International learns how African companies are learning Chinese etiquette
On CNN’s Marketplace Africa, host Eleni Giokos learns how African companies are being educated on Chinese business etiquette to get an edge over the competition and help close deals with Chinese investors. Throughout the programme Giokos speaks to a range of industry experts including Director of the Mandarin Training Centre, Lucia Hau-Yoon, and Managing Director […]
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Celebrating women in media
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to celebrate some of the female trailblazers within the media space. Women have come a long […]
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By Ronelle Bester, Owner and Director of Red Ribbon Communications If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how […]
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Why ‘Brands Using Brands’ Get It Wrong. The ‘Win a Prize’ Dilemma
Sarah Dexter, CEO at MullenLowe South Africa encourages brands to give some thought to which brand they partner with. It may prove the difference between a successful promo campaign and one that falls flat. There appears to be an increasing focus amongst brands these days on delivering short-term results – a desire to deliver the […]
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A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my […]
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SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
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