Mathe Okaba, CEO of the ACA looks at the 2019 Budget and what the communication and advertising sector can learn from it. In his first budget speech as Minister of Finance, Tito Mboweni provided the country with some insight into how the government intends to get us back on track and back on the path […]
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Who is listening if we are not?
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour. There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face […]
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Employee benefit marketing: Here’s how to ensure your staff know and use their benefits
Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration, […]
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Marketing SA -INC
By Howard Feldman Forget marketing South Africa to foreign investors. The campaign promoting SA- Inc needs to begin with the marketing of the country to South Africans. It’s not about charity beginning at home. It’s about the fact that if South Africans are disillusioned and negative about the product, then how can anyone expect others […]
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I am Woman Hear me Roar
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be? This is a strong black woman (like me) who’s been described as a media mogul, […]
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Look for the positivity throughout 2019…
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse purchase shelves, making resolutions for the New Year that much harder to adhere to. […]
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Mindful marketing: A New Year’s resolution that will help you achieve results faster
For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft. Whether it’s to improve as an athlete, a musician or to be a better leader, it’s about the time you put in to master that skill. But then there are people who improve faster than others, […]
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Why you need to be a shapeshifter to get ahead in your career
You don’t have to be a Star Trek fan to understand the merits of being a shapeshifter – essentially, someone who can assume whatever shape is conducive to success in a work environment. Being able to adapt and take on roles that require you to wear many hats is a skill that will see you […]
Continue readingMore TagWhy the wall?
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]
Continue readingMore TagThe Frog in the Pot
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]
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