Music in advertising

Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the MAQ Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures… Mnemonics might not be everyday conversation, but they are integral to the advertising process: […]

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Establishing a platform for in-store digital growth

By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]

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Reputation risk to inform decisions

Grace Belger, Media Training Divisional Head at Meropa Communications says: The advent of social media has made access to information and the spread of opinions easy, which has led to increased transparency and connectivity amongst the public. This inevitably increases the risks associated with your corporate reputation. Analysing and preparing to deal with reputational risk […]

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