Sean Sullivan – Business Unit Manager at The MediaShop says: attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so […]
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Optimise online search to make the most of the festive season
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are […]
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Ad crooks: the on-going problem in digital advertising
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the […]
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Want a more effective marketing agency? Let them into the inner circle
By Stella Carter, Head: Client Services at Stratitude. Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it? Dealing at a senior level gives the agency a real, holistic view of your business, including pain points, growth areas, […]
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FAKA’s Desire Marea on creative explorations, performing for Donatella Versace
South African contemporary performance artist, Desire Marea, is an unapologetic force of nature. As one half of the pioneering cultural movement known as FAKA – a cultural movement he started along with his friend Thato [AKA Fela Gucci] – Marea has not only taken the local music and art scene by storm, but has also […]
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Here’s how to manage your pitch (and download a free scorecard)
Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult it is to select, meet, brief, manage and evaluate agencies during a pitch process.Multi ethnic business people, entrepreneur, business, small business concept And picking the wrong agency is an expensive exercise, which is exactly why you […]
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Today’s leading brands: Doing well by doing good
In a world where trust in big businesses has been eroded – and social media can amplify reputational risk – it is vital that brands show they stand for more than making money. Young people of today are as concerned about making a positive impact on the world as they are about making money. They […]
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The changing face of retail
Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report here. Even though this is in line with expectations, it is still a positive sign that consumers have been […]
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Goodbye consumers, Hello AI!
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies by no longer selling to their previous direct customers and […]
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Unpack your thinking first – or run 100 laps
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that […]
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