Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There are many people who know you but very few understand you.” I came across this anonymous […]
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The time has come for digital transformation
By Hein Taljaard, Client Partner at Decision Inc. Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights […]
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Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
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The evolving nature of category leadership
Ray Gaul – VP Research & Analytics, Market Insights at Kantar Consulting says : Is there a change in the air when it comes to category leadership? In the past, when I would go country-to-country, clients would complain when I would show examples from outside of their region or country. The might say, ‘our country […]
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To email or not to email?
Paul McIntyre, Chief Sales Officer at Elingo says: Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. Think of email as a more enhanced push system. An employee will send one out and then […]
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Louise Hefer, Media Strategist at The MediaShop says: Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between channels. So now we’re rocking it old school style and having to actually get […]
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Recognising, rewarding and retaining ‘high value customers’
Leading software solutions provider and independent CRM firm LoyaltyPlus offers practical advice and insight In an increasingly tough economic environment, businesses must do all they can to not only attract new customers, but look after existing ones – especially those who are categorised as ‘high value’ or absolutely essential to the survival of the business. […]
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Integration vs Specialisation: Here’s what marketers think
AGENCY SCOPE South Africa 2017/2018 asked 217 marketers what type of agency they are currently working with to meet their communication needs. 51.5% of the respondents currently work with an integrated agency and 41.9% work with specialized agencies. When asked what kind of agency they would prefer to work with in the future, those figures […]
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Women challenge the norm at MullenLowe, so what?
Sarah Dexter, CEO MullenLowe South Africa, says that while women should be celebrated, so too should talent, bravery, intellect and loyalty. Sometimes I wonder whether specifically calling out ‘gender inequality’ in terms of women leadership roles in the workplace – particularly within the advertising profession – actually amounts to anything. I sometimes wonder if it’s […]
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Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on […]
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