Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel. But what exactly is “paid”, “owned” and “earned” media and what does […]
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Me, Myself and Envy
Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial. Expectations for happiness have escalated over the past few years – not just from consumers […]
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Celebrating female pioneers in Mango-land
On 9 August 2018, South Africa celebrates National Women’s Day. On this day the brave 20,000 South African women from all races who marched to the Union Building on 9 August 1956 to protest against the Pass Laws of the day, are commemorated. National Women’s Day also honours other countless and nameless women who stood […]
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Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up […]
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Madex and Markex 2018: building the branding conversation
The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
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Data Protection in South Africa – sleep s little easier
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data’s source is no longer an option. This is a new era of transparency, verification and […]
Continue readingMore TagStories sharing a boon for digital marketers
Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major […]
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Primedia Outdoor continues to expand its digital footprint in Sub-Saharan Africa
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for […]
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What’s up in the world of Digital OOH in SA?
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most […]
Continue readingMore TagAds24’s event of bite-sized insight for leading minds
Ads24s hosted its second “Food for Thought” in Hyde Park, Johannesburg recently for a dynamic morning of insight, debate networking and bite-sized nuggets of intellectual fodder to get the media industry’s top minds primed for the challenges and opportunities in South Africa’s immediate future. The annual event this year brought together academic, Prof Nick Binedell […]
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