By Dirk Visser: Head of Digital and Brand Strategy at Instinctif Partners For centuries Africa has been seen as the dark continent, it has never been seen as place that is on the forefront of industry let alone technology but that has all changed. When it comes to Africa, the future has already happened and […]
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Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want […]
Continue readingMore TagFacebook harnesses AR, VR for new era of connectedness
Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people […]
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Living creatively
By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity, […]
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Does your brand matter?
Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle […]
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Unpacking the era of Influencer Marketing
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has on […]
Continue readingMore TagThe post humour society
It’s the era of living in fear of saying the wrong thing at the wrong time. So be prepared The history of reputational damage is littered with the debris of bad choices, poorly worded tweets and terrible articles. It’s a field smothered in words that have come from statements, letters, Facebook posts and emails. Social […]
Continue readingMore TagWhy a business always needs PR
You need PR more than ever during uncertain and challenging economic times Dominique Pienaar, CEO of DUO Marketing + Communications 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to positives, but a 1% increase in VAT, […]
Continue readingMore TagEthics: The forgotten superpower
By Howard Feldman The real superheroes of the working world are those who uphold ethics and honesty Over the past few months, the real impact of fake news has been felt around the world. From Facebook to internet to some mainstream media, false stories, lies and made-up facts have been used to ignite hatred, inspire […]
Continue readingMore TagThe modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to […]
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