Crossing borders with events

Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings  Crossing borders Make friends on all sides. The […]

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eCommerce and Millennials

 Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]

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Keep the rainbows, give us representation

Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why […]

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How are online influencers leveraged around the world?

Interested in learning more about global trends in blogger and influencer marketing? The experts available through IPRN are available to help! To learn more, contact IPRN’s General Secretary Luis G. Gonzalez (luis.gonzalez@iprn.com) or visit the website at www.iprn.com. Online influencers can have a major impact on how consumers perceive, interact with and purchase from a […]

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