Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The […]
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eCommerce and Millennials
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]
Continue readingMore TagFacebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Continue readingMore TagCreate PR buzz for your event – tips from the experts
Whether you’ve booked a stand at an expo or you’re holding a customer event to launch a new product, a good PR plan will give your budget more mileage, generate interest, drive attendance and ensure exposure long after the last guest has left.From our experience, here are some basic tips to help you boost the […]
Continue readingMore TagKeep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why […]
Continue readingMore TagWho’s afraid of the big bad lead?
Who doesn’t love Sales Qualified Leads (SQLs)? Both marketing and sales go gaga for SQLs, but whose job is it to make sure the SQLs actually turn into a sale? Everyone loves an SQL. We crave those hot sales qualified leads dripping out the bottom of our sales funnel. And we think that, once they’re […]
Continue readingMore TagUnderstanding the role of Procurement will help agencies secure more client wins
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make […]
Continue readingMore TagHow are online influencers leveraged around the world?
Interested in learning more about global trends in blogger and influencer marketing? The experts available through IPRN are available to help! To learn more, contact IPRN’s General Secretary Luis G. Gonzalez (luis.gonzalez@iprn.com) or visit the website at www.iprn.com. Online influencers can have a major impact on how consumers perceive, interact with and purchase from a […]
Continue readingMore TagHow To Maximise Your Sales – A Masterclass In Influence, Persuasion and Sales
By Matt Brown Sales are the life blood of any business and the ability to make sales is a critical component of a business regardless of its size. But one of the biggest ongoing challenges for many entrepreneurs and sales people is to find new business. Over the past decade, many marketing options have been […]
Continue readingMore TagIncrease in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the […]
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