As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business. Public relations can provide legitimacy for a […]
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It’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your […]
Continue readingMore TagThe 7 soft skills every inbound marketer needs
By: Lauren Lokker It takes more than just a background in marketing to make you a successful inbound marketer. In fact, you might be surprised at the wide range of the soft skills you need to succeed at an inbound marketing agency. Just over a year ago I joined Spitfire Inbound as an intern in […]
Continue readingMore TagStaying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app […]
Continue readingMore TagAre you asking the why beyond the why?
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer. A vital starting point is making […]
Continue readingMore TagDigitally-driven education platforms key to South African youth
South Africa’s ongoing education crisis, specifically access to schooling and learning material has been well publicised. Government has responded with subsidy offers, but simply providing financial aid does not solve the crisis that South Africa faces. Compounding the issue is the fact that universities are at capacity, with no new plans to build more facilities. […]
Continue readingMore TagThe Rise of the Brand Influencer
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for brands, his over 1700 posts across social media generated 2.25 billion interactions (likes, comments, shares, retweets and video views). Nike’s logo was featured in […]
Continue readingMore TagWhy keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
Continue readingMore TagWhy you want your inbound marketing agency to be a HubSpot Tiered Partner
Choosing to use a HubSpot tiered partner for your inbound agency can benefit your business in so many ways. Here’s everything you need to know. Inbound marketing can yield exceptional results and take a brand to the next level – but it has to be executed right. If you’ve been looking for an inbound agency […]
Continue readingMore TagApp development needs stronger project management skills
It is no surprise that the mobile app sector is predicted to continue booming. Globally, 197 billion apps were downloaded in 2017 and by 2021, the number is predicted to reach 353 billion. It’s an exciting sector, full of promise according to Cassie Lessing, CEO, Strato IT Group, a mobile business application company, but he […]
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