By Darren Leishman – Spitfire Inbound It’s possible to turn a social interaction into a sales opportunity, it’s the way you approach the interaction that’s the key. Read on to discover the approach we use that has helped us succeed. A couple weeks ago I found myself having a conversation with my neighbour about a […]
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Brand Council’s “Brand Barometer” Results Presentation Date Announced
The Brand Barometer Survey, initiated by The Brand Council South Africa, seeks to assess and gain insights into the state of the marketing industry in South Africa. This year marks the 4th Annual Brand Barometer Survey but before we embark on this new journey and are able to interpret and tackle the challenges and opportunities […]
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How long is infinity? Let’s take a minute to discuss the concept of infinity. What does infinity mean to you? Is it the length of time it takes for that special person to reply to your text message? Is it how long it takes for you to complete the last 30kms of your holiday […]
Continue readingMore TagDear H&M, we need to talk
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they […]
Continue readingMore TagWhat marketers are looking for in 2018 – IAS masterclass
The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled ‘What Marketers are looking for in 2018’. The masterclass will feature leading industry panellists. These include: Masterclass will cover the following: Panel Discussion Expected outcome and views for the next 12 months and […]
Continue readingMore TagWhat are activations without ROI?
Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures […]
Continue readingMore TagInbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not […]
Continue readingMore TagThe need for authentic data in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended […]
Continue readingMore TagWill the real Influences please stand up?
By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]
Continue readingMore TagtheSALT, adding influencer driven marketing to traditional advertising
theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]
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