Dear H&M, we need to talk

Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G  My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they […]

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What are activations without ROI?

Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures […]

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Will the real Influences please stand up?

By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]

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theSALT, adding influencer driven marketing to traditional advertising

theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]

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