25 years ago, there very few – if any – black owned and run agencies. Probably the only one at that time was Herdbuoys. They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search […]
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Multiple reading occasions halves print’s CPT
Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]
Continue readingMore TagKen Varejes talks tenacity and growing businesses
Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress. Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]
Continue readingMore TagIf it’s not about the work, then what’s it about?
by Wouter Lombard, Partner : Talent, M&C Saatchi Abel After spending my first 10 years in advertising working in account management, I moved into the people and HR space as Partner: Talent for the M&C Saatchi Abel group of companies in 2014. One of my biggest priorities is to find and attract the very best […]
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Share of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]
Continue readingMore TagThe importance of creative in today’s data driven marketing industry
Nineve Van Zyl, Design Lead at Sprout, shares some guidelines on what to consider when crafting compelling and effective programmatic display creatives. The majority of browsers visiting an e-commerce website don’t convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey […]
Continue readingMore TagAn industry compromised by in-house production companies
by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]
Continue readingMore TagThe truth about cats and dogs (in the film industry)
CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because […]
Continue readingMore TagBell Pottinger – Crossing the line: when ethical conduct falls by the wayside
The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya is the Founder and CEO of Conversations Media and Communications [This piece originally appeared as part of the IPRA Thought Leadership series of essays.] South […]
Continue readingMore TagCampaign for Millennials with Political Branding
By: Bryen Farrell Pittner, July 2017 I grew up in the United States and have now spent 3 months in South Africa at FCB an advertising agency. We’re working on a South African youth study within the strategy department here to figure out what makes this population tick. We find that youth are concerned about […]
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