Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate […]
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Top 4 ways to win with archetypes on Instagram
By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]
Continue readingMore TagA History of Women in Advertising
By: Keshia Patchiappen, Condriac CEO In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation. Digital marketing in South Africa is still demonstrating an imbalanced gender dynamic. In an industry where 45% of the workplace is female, a […]
Continue readingMore TagBrands & Politics: Make A Stand
However, the brand is also speaking out in other countries where it has established a presence, like the United Kingdom. According to Hannah Robbins, Project Executive, Kantar Added Value, in a cultural climate where refugees and immigrants are often persecuted and shamed, Nando’s came out in support of employing immigrants. Through the hashtag #EveryoneIsWelcome, they […]
Continue readingMore TagWomen have come a long way but a lot more still needs to be done
Women have made significant inroads into the world of commerce, but a lot still needs to be done to put them on par with their male counterparts. There is no denying that women in South Africa have come a long way. Since the dawn of democracy, women have made significant advancements in business and politics, […]
Continue readingMore TagSA’s Protection of Personal Information Act has a bigger, foreign brother you must meet
Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation […]
Continue readingMore TagThe commercial industry: built on the backs of production companies
By Bobby Amm, Executive Officer, the Commercial Producers Association You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]
Continue readingMore TagIndependent Agencies are ready to take South Africa’s ad industry into the future
by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of […]
Continue readingMore TagWomen’s Month: only 11% of creatives globally are female
It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation […]
Continue readingMore TagWhy creative success requires bravery and intuition!
By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart […]
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