The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring […]
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12 tell-tale signs your marketing team is overwhelmed
If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency. Seriously though, there are many benefits to having an in-house team of marketing experts but there comes a point where even the most talented team can break under the pressure of […]
Continue readingMore TagThe digital state of mind
By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This […]
Continue readingMore TagResearch confirms: mobile revolutionising local retail
Local report delivers insight into influence of mobile and social media on consumer behaviour Nearly every South African – 99% to be exact – now has a mobile phone, making it the most pervasive platform for marketing and communication currently available, and one with the deepest reach. While only 52% of South Africans have Internet […]
Continue readingMore TagSocial media is a reputational channel and should no longer be managed by junior employees
A few years ago, a string of opinions and articles written by the so-called social media experts surfaced proclaiming that organisational social media platforms should be managed by those under the age of 25 as they were the only ones that truly understood these platforms. That might very well have been true back then, however […]
Continue readingMore TagFacebook Big Data can transform your brand
Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped […]
Continue readingMore TagNinety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon […]
Continue readingMore TagInsights into wealthy South African’s reading habits
As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day […]
Continue readingMore TagSocial CRM works harder for retailers
Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers […]
Continue readingMore TagFood for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership […]
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