The digital state of mind

By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This […]

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Facebook Big Data can transform your brand

Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped […]

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Social CRM works harder for retailers

Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers […]

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Food for Thought: Brand archetypes and the future of advertising

Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership […]

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