Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel, […]
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More gamers are playing sports online and brands are getting involved
MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota is a game – Defence of the Ancients… ICYMI (in case you missed it), we live in a world of acronyms. You may get a case of FOMO if you overheard a conversation along […]
Continue readingMore TagThe new consumer currency is here
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments – micro-moments in fact. These micro-moments are intent-driven moments of decision making that shape preferences. […]
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