After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly […]
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Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]
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If you think online gaming “is just a game”, then you’re not part of The Matrix
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but […]
Continue readingMore TagDigital Devaluation is rife – go for quality not quantity
By Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far clear of. Justifying cheap inventory for the sake of ‘audiences’ will only hurt the […]
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The Luxury Brand Landscape
By Teresa van den Berg, Media Strategist at The MediaShop For some years now I’ve been fortunate to work on the Louis Vuitton account. It’s one of the most valuable and iconic brands in the world, with a brand value of about $47.2 billion USD in 2019. After a short interlude I’m back looking after […]
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The waning influence of influencers as we know them?
by RAPT Creative Founder and Managing Director, Garreth van Vuuren Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they were exciting. It was estimated that the influencer marketing industry (was) set to grow to approximately $9.7B in that year with some 65% of marketers stating […]
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An update on the Attention Economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of Covid-19. So much has changed since then, but when it comes to attention, the fight […]
Continue readingMore TagIf I huff and I puff…will the big bad wolf blow your house down?
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting your house from coming down and not achieving real business results. I would venture that accountability and corporate culture would be two of these. Whether […]
Continue readingMore TagThe growth and decline of ad spend during the pandemic
By Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several sectors completely shut down, not unlike what we’re experiencing now during adjusted Level 4. […]
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The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and […]
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