The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters that means meaningful financial reward, and for the brands that have explored the genre as a marketing tool that translates into solid KPIs that would impress even the most jaded of boardrooms. That’s according to […]
Continue readingMore TagCategory: Opinions
Programmatic Digital out of Home has arrived…Ifikile EMzansi!
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression […]
Continue readingMore TagIt’s Digital or Die!
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal! If it hasn’t happened already, how much longer can brands hold on before this becomes […]
Continue readingMore TagWhy SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production […]
Continue readingMore Tag
What’s up with data privacy in South Africa?
By Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently interviewed on East Coast Radio (ECR) about our phones tracking every move we make, […]
Continue readingMore TagDon’t give up
By: Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was closely monitored by the doctors. Dr Muller used to tell my Mum to get […]
Continue readingMore TagWhen digital goes on a diet in 2022, we all win!
By: Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a joke about a humble choc-chip cookie riding off into the sunset, I’m talking about […]
Continue readingMore Tag
Social e-Commerce ramps up online sales
By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. What do we […]
Continue readingMore TagWhat brands need to know about working with podcasts
By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by […]
Continue readingMore Tag
Africa Day: The sum of us
‘My humanity is bound up in yours, so we can only be human together.’ – Desmond Tutu At Matrix Communications Group (Matrix Group) people are at the heart of what we do and this is evident in the specialist agencies we’ve acquired over the last nine months. The specialist companies focus on research, shopper marketing, […]
Continue readingMore Tag