Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop. “Marketing has certainly come a very long way over the […]
Continue readingMore TagCategory: Research
#ROOTS2019 sheds light on buyer behaviour
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK […]
Continue readingMore TagSimple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario […]
Continue readingMore Tag
Ads24’s Food for Thought: Robots vs humans, the future is now
Now in its third year, Ads24’s Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire-up synapses and get industry experts thinking and talking about the forces (economic, political, environmental and technological) shaping the future of business. This year’s event explored the notion of humans vs robots, and […]
Continue readingMore TagShipment of 300,000 children’s books a Boost for reading
Book donation to benefit thousands of children nationwide Children cannot learn to read, or love to read, if they do not have access to books and stories. That’s why the DG Murray Trust (DGMT) and FNB have teamed up with Books For Africa and logistics company DSV to get books into the hands of approximately […]
Continue readingMore Tag
Internal communications key to job satisfaction of South Africans
Ground-breaking research into the internal communications landscape in South Africa delivers much-needed data to help frame employee engagement strategies. Earlier this year New Media partnered with insights consultancy WhyFive, powered by BrandMapp, SA’s largest independent annual survey of economically active South African adults. The study unpacked the state of internal communications by asking key questions […]
Continue readingMore Tag
Game Changing Jaw-Dropping VFX Innovations Radically Changing Ad and Filmmaking
Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]
Continue readingMore Tag
#ROOTS2019 mapping the more economically active South Africa
Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. “The ROOTS survey has been conducted every three years since 2001 and […]
Continue readingMore TagNetwerk24’s election coverage gets the nation talking
Netwerk24, Ads24’s premium home for Afrikaans online journalism, proved itself a winning candidate in South Africa’s 2019 elections, by providing up-to-the-minute election results, analyses, commentary and video streaming of events as they unfolded over the week. Together with its sister site News24, the two digital stars reached stellar heights with an enormous spike in web […]
Continue readingMore Tag
South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other […]
Continue readingMore Tag