By Maria Petousis, executive: TGI for Ask Afrika Target Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth, servicing close to 70 top companies, with 12 Johannesburg Stock Exchange-listed companies, 14 multinational companies, eight media owners and eight banking and insurance service providers topping the list. Furthermore, 75% of the top […]
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Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook […]
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The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]
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Nielsen Report reveals Key Sports Trends for 2019 and Beyond
Sponsorships have become a ‘buyers’ market’ for brands, youth market must be a key focus for sports seeking to grow fan base Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. The report outlines five key trends that will impact the […]
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Jury for the 2019 APEX awards announced
Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that works’. Since inception by the ACA in 1995, […]
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It’s here! MAPS goes into the field!
The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019. MAPS is a modernised, updated and enhanced survey focused on consumer insights. Built on the legacy of […]
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Bona Magazine maintains upward circulation trend
On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures. The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the […]
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Big, bigger, biggest #ROOTS2019
Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
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#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]
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