Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than […]
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South Africa’s favourite township brands revealed in Ask Afrika’s Kasi Star Brands survey
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey […]
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One size does not fit all
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s […]
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Caxton CTP makes sustainability a priority in its business
With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However, […]
Continue readingMore TagUsing B2B screens in your marketing strategy
Human beings are drawn to moving images. This is neatly illustrated by the exponential rise of video marketing over the past few years. With 87% of businesses now using video as a marketing tool, business-to-business (B2B) screens make more sense than ever before. B2B screens are essentially screens used in any commercial space for a […]
Continue readingMore TagMore Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and […]
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Are brands living up to client expectations?
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in […]
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#ROOTS2019 is coming!
The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys. […]
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As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook
BCW Study Finds 50 Leaders Have Paid to Promote Their Posts, Including U.S. President Donald Trump Who Has Promoted More Than 50,000 Posts on Facebook Since Creating His Page Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and […]
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It pays to be emotional
by Pippa Scaife, Commercial Director, Emerging Brands, CNN International Commercial. I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant barrage of news stories suggesting that we don’t yet have it. Once upon a […]
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