The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking […]
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Women Wield The Bulk Of SA Spending Power
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector. It’s clear that this influence will only grow, with 21-million female […]
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The Rise Of eGaming
Prince Ndlovu, Media Strategist at The MediaShop eGaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments around the world are commanding around 172,000 fans that attend these online events and around […]
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CARmag.co.za evolves into a fully multi-function automotive platform
Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, CARmag.co.za even further to suit prevailing South African market conditions. CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further […]
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New ROOTS 2019 has grown
The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]
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Outdoor Network adds two new rotating digital sites in KZN to grow footprint
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast. The two 3m x 6m prestigious digital billboards are located 500 metres apart, with one on the R627 alongside the […]
Continue readingMore TagNew media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
Continue readingMore TagDigitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
Continue readingMore TagNielsen Sports launches new fan segmentation tool
Nielsen Sports has launched its first Fan DNATM report in South Africa, which features a new way of segmenting sports enthusiasts and shows that South African fans are blazing a trail in terms of their lifestyles, interests and media consumption patterns making them a highly nuanced and at times hard to understand market. The local […]
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Mind over money when it comes to consumer prosperity
Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income. Executive Director, Thought Leadership Nielsen Global Markets Ailsa Wingfield comments; “What we found is that financial factors like income […]
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