Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]
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APO Group founder addresses students at the leading school for journalism in Francophone Africa
Nicolas Pompigne-Mognard spoke about his rise from journalist to entrepreneur – and the value of the African media industry in shaping economic development across the continent LAPO Group (www.APO-opa.com) founder Nicolas Pompigne-Mognard spoke yesterday at the Centre d’ Etudes des Sciences et Techniques de l’Information (CESTI) in Dakar, Senegal – the leading school for journalism in […]
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To compare or not to compare
Belinda Kayton, Media Strategist at The MediaShop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B does not – would you put your family at risk?” I sat up and took […]
Continue readingMore TagThe Outdoor Measurement Council is ready to release the latest ROAD Survey
The OMC (Outdoor Measurement Council) will be releasing its new audience data ROAD this February which covers three years of face to face consumer interviews resulting in a host of insights. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. ROAD is committed […]
Continue readingMore TagMedia relations expert APO Group experiences record growth in Africa and the Middle East and plans continued expansion for 2019
APO Group’s growth of 60% in 2018 reaffirms the company’s position at the forefront of media relations in Africa and the Middle East APO Group (https://www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, delivered record growth of 60% in 2018, representing a turnover that has more than […]
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ROOTS 2019 is building to be bigger than ever
The 2019 launch of South Africa’s largest urban community quantitative survey, ROOTS, is boasting more areas, more communities and more insights into the survey than ever before. The bumper addition is building momentum and is set to be launched in June this year “Due to the increase in scope, TNS researchers are still in field […]
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Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers. The popularisation of loyalty programmes and digital solutions that automate transactions, implies that the modern tech-savvy consumer is more empowered than ever before. Not only has […]
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Three Key Search Marketing Trends for 2019
Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018. While these will continue to play a role, the evolution of search in 2019 will be largely driven by three key elements: Google My Business, advertising automation, and SEO algorithm updates. […]
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Five ways to hack Google rankings
Securing a brand’s place at the top of Google’s rankings is the new holy grail in marketing. Being ranked at the top of Google doesn’t refer to paid search which are the first links you see marked with “AD”, they’re the links that appear directly underneath the ads and are known as organic results. According […]
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The SpaceStation’s viewability stats exceed market standard by 20%
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
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