Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]
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Instagram is the Fastest Growing Social Network Among World Leaders
Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global […]
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Halls SA ‘Owns The Moment’ With Street Network
Halls, the maker of the internationally-renowned menthol throat sweets, took to the streets of Johannesburg to drive awareness of its “Own the Moment” campaign, promoting the online competition and social engagement, and encouraging Google search.The mechanism by which Halls achieved this was a partnership with Street Network, which saw the roll-out of an innovative creative […]
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Looking up towards 2019…
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches, […]
Continue readingMore TagThe world’s largest Programmatic conference in a nutshell
On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on […]
Continue readingMore Tag16 days of activism, 16 stories of hope
16 Days of Activism Against Gender-Based Violence, an international campaign to challenge violence against women and children, launched on 25 November 2018 and runs until 10 December. To mark this year’s campaign, Missing Children South Africa (MCSA) will share a positive story every day for the 16 days with its #16Survivors for #16DaysOfActivism campaign. The […]
Continue readingMore TagAdvertise to a possible 7.6 million people!
Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting […]
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Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]
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Nielsen Fanlinks connects sport fans with brands
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a […]
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Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales […]
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