Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]
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Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
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LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers […]
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Knowledge and emotion are central to the service industry
The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations. On the whole, South African customers are not happy […]
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Gender stereotypes surrounding working women in South Africa
In South Africa there’s a 56% chance that the person that would be receiving this email is male. Despite the statistic that there are more women graduating from university in South Africa than men, women only occupy 44% of skilled positions. These figures only get worse when we dig deeper. According to 2014 data from […]
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Inclusive Education, One Pen at a Time
For the seventh consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust – is on a mission to distribute 1.2 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, to equip over 500 […]
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Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during […]
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South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. “ROOTS 2019 shows what consumers look like, how they behave, where they shop, […]
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PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour. According to Jonathon Wells, Senior VP at Nielsen […]
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Understanding the increasingly sophisticated customer
Quality of service can make or break the reputation of a brand or organisation. This is especially the case when there is little differentiation between product offerings within a brand category. The 2018/19 Ask Afrika Orange Index Awards taking place in Johannesburg on 4 October 2018 at The Venue in Melrose Arch, will reveal this […]
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