As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International […]
Continue readingMore TagCategory: Research
The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
Continue readingMore TagThe value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
Continue readingMore Tag
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide New research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. The Future of Agency Rosters by the WFA (World Federation of […]
Continue readingMore TagKe Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their […]
Continue readingMore TagAds24’s event of bite-sized insight for leading minds
Ads24s hosted its second “Food for Thought” in Hyde Park, Johannesburg recently for a dynamic morning of insight, debate networking and bite-sized nuggets of intellectual fodder to get the media industry’s top minds primed for the challenges and opportunities in South Africa’s immediate future. The annual event this year brought together academic, Prof Nick Binedell […]
Continue readingMore TagData Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to […]
Continue readingMore TagHow good is the Huawei P20 Pro camera? Watch the TV ad and you’ll find out
What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A […]
Continue readingMore TagUpskilling and the Gig Economy emerge as smart ways to fight youth unemployment
For South Africa’s youngest citizens finding a job remains an enormous challenge. While the country’s official unemployment rate is now 27.7%, the most affected group by far are young people under the age of 35, as a staggering 38.6% of youth are currently unable to find work. Against the backdrop of a sluggish economy finding […]
Continue readingMore Tag
Disruption Opportunity For Sports Consumption In A Changing Media Landscape
Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within […]
Continue readingMore Tag