Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will […]
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Optimizing the client-agency relationship: South Africa on par with the rest of the world
The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South […]
Continue readingMore TagTRANSIT.TV delivers Incremental Reach to TV Campaigns
Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices […]
Continue readingMore TagPRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]
Continue readingMore TagMobility to rule video in 2018
Video production and viewing becomes more challenging as goldfish attention span proves longer than a human’s Video is set to take over the digital landscape in 2018 with an estimated 74% of Internet traffic taken by video. Priscilla Kennedy, founder and CEO of Piehole.tv, a video production company based in Somerset East, says that even […]
Continue readingMore TagThe relevance of Ads24 titles to local consumers
From the early days of its origins Afrikaans has been an expressive and dynamic language that has adapted to suit its needs and times. The first smatterings of Afrikaans were developed as early as 1595 when Dutch and Khoi-Khoin traders assimilated a mutually understandable lingo to conduct business. From those beginnings, Afrikaans has grown into […]
Continue readingMore TagThe winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted users
Fin24 and Business Insider have taken the first and second spots (respectively) within the Financial Sector in South Africa according to Effective Measure’s released April 2018 results. Fin24 showed 2 291 054 Unique Browsers (UB’s) across web, mobile web and app combined, and a massive 15 595 000 Page Views (PV’s). Business Insider showed 1 523 398 […]
Continue readingMore TagThe modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to […]
Continue readingMore TagCreative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagPrimedia Outdoor extends branding opportunities in the heart of Harare
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe.Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of economic […]
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