Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]
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The real value of Paid Search and tracking the consumer journey
In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital, […]
Continue readingMore TagWeber Shandwick Africa wraps up a successful year with Level 1 B-BBEE accreditation
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic […]
Continue readingMore TagGolfers and luxury brands: a match made on the golf course
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals. The golf course is still one of the best and safest places for South Africans to […]
Continue readingMore TagSPARK Media invites Lumen to conduct Eye Tracking research
International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages. SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that […]
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Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier […]
Continue readingMore TagROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]
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What exactly is SEO and why do you need it?
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth be, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have come across the cryptic and rather enigmatic term ‘SEO’. I […]
Continue readingMore TagThe future of digital marketing is adding value, not noise
By Amanda Lambe, Managing Director at Hero Data reveals that South Africa shows a 23% increase in active mobile social users and a 7% increase in internet users. South Africans spend an average of 8 hours and 32 minutes every day using the Internet via any device. Online shopping for fashion-related items increased by 25%, […]
Continue readingMore TagFortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]
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