SASKO, the experts in milling and baking, is proud to announce it will be one of the sponsors for the Blisters for Bread Fun Walk in Association with Lucky Star in 2019. The brand has come on board as one of the supporting sponsors of the walk which will take place on 25 August 2019 […]
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Old Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy
Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music with aspiring artists and established industry experts. Musicians, singers and aspiring artists will participate in a series of events intended to share knowledge that could […]
Continue readingMore TagTwenty Copywriting Bursaries To Be Provided Through New Advertising Industry Initiative
The official industry body for the advertising profession, the Association for Communication and Advertising (ACA) has secured funding toward providing twenty academic bursaries to prospective students looking to enter the exciting world of Copywriting. The initiative has the full backing and support of the Creative Circle, an organisation dedicated to maintaining high levels of creativity […]
Continue readingMore TagLearning #20 Sponsorship isn’t a freebie; it’s a partnership of a different kind
As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly. Everyone is looking for a helping hand in some way or another, but not everyone understands the resource impact on […]
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Coronation CEO invites young people to have their say this Youth Month
To mark Youth Month and recognise the importance of tapping into the powerful insights of South Africa’s youth, Coronation Fund Managers invited 35 finance and business university students to its Cape Town offices for an interactive discussion session with CEO Anton Pillay. Students from the University of the Western Cape and the University of Cape […]
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Inclusive Education, One Pen at a Time
For the eighth consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust and Brainwave – is on a mission to distribute 1.5 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, with brand […]
Continue readingMore TagAds24, Jacaranda FM and Viacom commit to MOST sponsorship
The 11th annual MOST Awards will take place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg where, for the first time, Viacom will sponsor this year’s prestigious Bell Award. “Viacom is an important addition to our list of MOST supporters. Their marketing team recognises the MOST mantra which is ‘by the media […]
Continue readingMore TagShipment of 300,000 children’s books a Boost for reading
Book donation to benefit thousands of children nationwide Children cannot learn to read, or love to read, if they do not have access to books and stories. That’s why the DG Murray Trust (DGMT) and FNB have teamed up with Books For Africa and logistics company DSV to get books into the hands of approximately […]
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South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other […]
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The Creative Economy Is Important To Africa’s Growth
The Afrofuturistic theme for this year’s Vodacom Durban July is a big step in helping nurture the business of Art & Commerce in SA and on the continent. When Cannes Lion Award-winning Kenyan photographer, Osborne Macharia, undertook a shoot with SA fashion designers Laduma Ngxokolo of Maxhosa, Sindiso Khumalo and Rina Chunga of Ri.ch Factory […]
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