What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. […]
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There is no risk in being different when nothing is the same
As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs. […]
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SA’s stagnant business growth gets a kick start from technology
Citing a stalling economy and ongoing power shortages, ratings agency Moody’s has cut South Africa’s GDP growth forecast from 1.5% to 0.7% for 2020. As growth stagnates, businesses, both large and small, are struggling to find the additional revenue generation needed to meet shareholder expectations. It’s in times like this that business needs to adapt […]
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