Sri Lanka is the magnificent location of Five Roses’ new ad, selected not only because of its historic contribution to tea culture (Five Roses’ Ceylon Blend does, after all, begin in the tea fields of Sri Lanka – the home of Ceylon tea), but also because of the feeling of wonder and magic that is […]
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Why creative success requires bravery and intuition!
By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart […]
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