Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound […]
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Why Mass Market scores best in brand communication
Soccer Laduma, Die Son and Daily Sun have proved themselves time and again as being able to effectively communicate with, and hold the interest of, kasi consumers ̶ a culturally rich, diverse, trend-savvy market that holds enormous spending power in South Africa. Collectively, Daily Sun, Die Son and Soccer Laduma are seen by 8.9-million readers […]
Continue readingMore TagBreaking through creative boundaries and newspaper columns
In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. The recent Budget […]
Continue readingMore Tag5 reasons why Ads24’s Mass Market is the top team to back your brand
By tapping into Ads24’s Mass Market ̶ Soccer Laduma, Daily Sun, Die Son and Kick Off ̶ media buyers, advertisers and marketers are connecting with a culturally rich, diverse, trend-savvy and future forward market that also holds enormous spending power in South Africa. Ads24’s recently kicked off a dynamic series of activations in Johannesburg and […]
Continue readingMore TagAds24 snaps up best-of-the-best accolades at 2017’s MOST Awards
Ads24 snapped up two hefty accolades at this year’s MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the newspaper category and came second in the overall The Media Owner of The Year Award. The MOST Awards are an annual celebration that […]
Continue readingMore TagJoin the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma
Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form […]
Continue readingMore TagNinety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon […]
Continue readingMore TagFood for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership […]
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