Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while […]
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Brand Inc. creates a thumb-stopping social campaign to launch the FIFA 22 Championship on The Toyota Gaming Engine
Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nation-wide FIFA 22 tournament, hosted on The Toyota Gaming Engine (TTGE). The tournament saw some of the country’s top FIFA players go head-to-head for R60 000 in prize money alongside an open playing field […]
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