By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why […]
Continue readingMore TagTag: Commercial Producers Association
CPA survey results deconstructed
Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]
Continue readingMore TagAn industry compromised by in-house production companies
by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]
Continue readingMore TagThe commercial industry: built on the backs of production companies
By Bobby Amm, Executive Officer, the Commercial Producers Association You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]
Continue readingMore Tag