Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
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Industry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up […]
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