Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible […]
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On trimming your dog’s nails, heart rate monitors and captivating advertising
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue). […]
Continue readingMore TagWhat’s up in the world of Digital OOH in SA?
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most […]
Continue readingMore TagDriverless Cars: The Death Knell for Roadside Billboards?
Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“. Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty […]
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