By Dirk Visser: Head of Digital and Brand Strategy at Instinctif Partners For centuries Africa has been seen as the dark continent, it has never been seen as place that is on the forefront of industry let alone technology but that has all changed. When it comes to Africa, the future has already happened and […]
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How long is infinity? Let’s take a minute to discuss the concept of infinity. What does infinity mean to you? Is it the length of time it takes for that special person to reply to your text message? Is it how long it takes for you to complete the last 30kms of your holiday […]
Continue readingMore TagGame of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t […]
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If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since […]
Continue readingMore TagDirk Visser is Head of Social Media at CBR Marketing Solutions
The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team […]
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