FCB Joburg, HelloFCB+ and Hellocomputer clients shone in this year’s Sunday Times Top Brands survey with 16 brands achieving a spot in 15 categories, two of them business. The brands are Coca-Cola, Toyota and Sprite for FCB Joburg and Hellocomputer; Bonitas, Debonairs Pizza, Mrs Balls, KOO, Nivea, Sasol, Sunlight and Tastic for FCB Joburg; Old […]
Continue readingMore TagTag: FCB Africa
71 graduates complete work experience with FCB Africa
A group of 71 advertising and marketing graduates recently completed their mandatory month-long work experience module at the FCB Africa Group’s campuses in Johannesburg and Cape Town. Hailing from various tertiary institutions in Gauteng, and as far-flung as the North West, Limpopo, Free State, Eastern Cape and Lesotho, the graduates had the opportunity to observe, […]
Continue readingMore Tag
High Fives All Round For FCB Africa Clients On Top Brands Lists
Palms are stinging at FCB Africa’s offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey. With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa group’s clients certainly proved their marketing mettle. In particular, FCB […]
Continue readingMore Tag
Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version […]
Continue readingMore TagRohan Reddy appointed as Head of Creative at FCB Connect
Rohan Reddy has been appointed as Head of Creative at FCB Connect with responsibility for curating the creative product of the group’s affiliate agencies on the continent, particularly for clients and brands with a global footprint or a presence in markets across Africa. Highly respected as both a leader and a creative, Reddy has 25 […]
Continue readingMore TagSA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have, […]
Continue readingMore TagThe Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper […]
Continue readingMore TagToyota South Africa, FCB Africa ‘Renew Vows’
Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business in 1961 and helped launch the first Toyota vehicle in South Africa, the Toyopet Stout, […]
Continue readingMore Tag25 interns successfully complete FCB graduate programme
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town […]
Continue readingMore Tag
FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people […]
Continue readingMore Tag