The promotion of two extremely talented women to Executive Creative Directors and the appointment of three new Exco members – all of them women – at FCB Joburg has highlighted the commitment of South Africa’s oldest full-service marketing communication agency to ensuring women’s voices are not only heard, they are acted upon. The two new […]
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Toyota Hilux Gets ‘Tougher-er’ in New Campaign from FCB Joburg
Toyota Hilux, renowned for its legendary toughness and for nearly 50 years the market leader in a hotly-contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg. Rugged, unmapped mountain trails; rivers in flood; inaccessible fishing spots – they’re child’s play for the country’s favourite dependable […]
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Tastic Rice repositions Masterbrand, innovates with two new variants
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market. The Tiger Brands marque, known for its quality credentials, is an iconic brand that has lived in the hearts and homes of South Africans for nearly 60 years. […]
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FCB Joburg Assists Host 10th Annual BRICS Leaders’ Summit
FCB Joburg and its eventing team assisted Brand South Africa and the Department of Trade & Industry (the dti) with the execution of the BRICS Business Forum, a key event within the overall BRICS Leaders’ Summit held in Johannesburg recently. The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. The 2018 […]
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Debonairs Pizza Showcases Ease Of ‘Deliver To Pin’ With New TVC
Debonairs Pizza is showcasing how easy it is to interact with the Debonairs Pizza mobile app and uses its Deliver to Pin functionality to have your pizza delivered when you are not at a formal physical address. According to Toni Joubert the Marketing Executive of South Africa’s leading pizza delivery brand, “Debonairs Pizza thrives on […]
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Hat Trick for Toyota Fortuner 4×4 Challenge
Toyota South Africa is running its Fortuner 4×4 Challenge this Spring, making it a hat trick for the successful competition which pairs four professional athletes with four Toyota fans as the teams battle it out in a bid to drive home in a brand new Fortuner 4×4. Driving participation in this year’s three-month activation is […]
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Creating a travel culture among young South Africans
The key to unlocking domestic tourism and travel potential in South Africa is to create and nurture a travel culture among all its peoples, and especially among its young, increasingly mobile and highly aspirational Afrilennials. This is the strategic intent driving all local communications coming out of South African Tourism’s marketing partner, FCB Joburg.According to […]
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Absa Launches ChatBanking on WhatsApp with 360° campaign from FCB Joburg
Absa Group has officially launched its ChatBanking on WhatsApp service with a 360° campaign from FCB Joburg. Almost 12 000 Absa customers have registered for ChatBanking on WhatsApp since its soft launch phase, which kicked off in early July this year. This campaign is expected to increase that number significantly. WhatsApp, a simple, reliable, and […]
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Feisty TVC For Debonairs Pizza From FCB Joburg ‘Big Nyana’
South Africa’s leading quick service restaurant in the pizza segment and FCB Joburg ‘went big’ in Debonairs Pizza’s latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade.The point behind the big house, the big car, the […]
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FCB Joburg Distills Essence Of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
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