First Choice Custard, produced by leading dairy manufacturer Woodlands Dairy, has launched its second The Soft Life campaign following its initial success, which led to significant growth in both sales and social media followers. Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says it was a no brainer to build on […]
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First Choice: Walking the Daisies 2017 headline sponsor
Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign. “#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages […]
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