By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]
Continue readingMore TagTag: Hannah Robbins
Brands & Politics: Make A Stand
However, the brand is also speaking out in other countries where it has established a presence, like the United Kingdom. According to Hannah Robbins, Project Executive, Kantar Added Value, in a cultural climate where refugees and immigrants are often persecuted and shamed, Nando’s came out in support of employing immigrants. Through the hashtag #EveryoneIsWelcome, they […]
Continue readingMore TagTop four ways brands can win with a political stance
Trump. Brexit. The refugee crisis. Franco-German calls for European unity. Ongoing terrorist atrocities. Russian involvement in the US elections. The referendum in Turkey. The rise of Populism. It’s been an intense year for global politics, with political, social and ideological differences reaching boiling point. In the midst of a seismic change in global politics, marketers […]
Continue readingMore Tag